in·no·vate

…. to introduce something new; make changes in anything established Fast Company has named its 2013 50 Most Innovative Companies. The Top 20 companies (see the list below) include the names of some you know and some you may have never heard of before. In reading...

Avoid Regret by De-Escalating Conflict

Marketers want commitment. They want the big finish, the closed sale, the new customer. Buy Now! The goal then is to create tension, to escalate need, to amplify conflict until action is taken. Escalation causes us to commit to our original need, by reinforcing it. It...