A recent study by Consumer Reports gives some interesting results about what is really important to customers. Here’s the data:
Isn’t it interesting that “treats employees well” is #4? The old adage, “happy employees make happy clients,” must apply here. Customers can tell when employees love what they do. Customers watch how employees are treated and make assumptions about the Company. Your employees are a reflection of the Company. How do you see them?
Our most successful clients are those CEOs and Presidents who believe that every dollar they invest in developing, growing and managing their employees directly impacts their organization’s success and bottom line results. They view their employees are “assets” and investing in them, even in the most challenging of times, is a long-term investment with a long-term pay-off.
When an employee feels and is treated like an asset, not an expense, their commitment to you and the company shows in every interaction they have with your customers!
