“No matter what business you are in, everyone in the organization needs to know why.”
Frances Hesselbein, President, The Drucker Foundation
It’s that time of year when attention turns to the new year approaching and the internal wheels begin to turn and churn as managers go off site to plan for the upcoming year, create business plans and do budgeting. It is often a dreaded time of year for most as it requires a lot of extra time, meetings, negotiations and work. Rather than this annual ritual being viewed as an opportunity to “remember who we are, what we do and why we do it,” it is often viewed as a burden, a time of fighting for budget dollars and having to make due with what you get.
We’d like to suggest that this year, as you look forward to 2012, that you begin the process by recommitting to “who you are”, “why you exist” and “what you do that makes a difference for those your serve.” Sure all that other stuff has to be done, but don’t forget why you do what you do and make sure every one of your employees knows the the “why.” They’ll go that extra mile for the customer and the company if you continue to remind them “why” you do what you do.
