You’ve tweaked your business plan several times in the last year. You know that the business is out there… What else can you do to gain market share? How can you improve?
Who knows best about your clients’ experience with your company than your clients?
Most companies are not leveraging their best resource: their customers. Are you receiving honest feedback from your clients? Do you truly connect and collaborate with your clients? In these times more than any other, you need to be hearing what your clients are really experiencing and, at the same time, strengthening your relationships with them.
Your clients have your best interest in mind. They want you and your organization to be successful. They offer valuable wisdom and experience, yet most executives don’t tap this most important resource. Transform has been facilitating Advisory Boards for years and from experience these events create the win-win all business leaders seek: you learn how and where to improve your business; clients feel more committed to you; and your client base grows because they often become your best referral sources.
What’s a Client Advisory Board? An Advisory Board is a small group of top clients who help you improve and grow your business. Those selected to be part of a council are clients who have a sincere interest in helping you grow and who enjoy being a sounding board, mentor, and referral source. When key clients are invited to become involved they are usually flattered as they understand how important their input is to your organization. Transform, Inc. facilitates the discussion with the Board to ensure that the most effective feedback is gathered in an environment where participants feel comfortable sharing on all topics. Often Advisory Board members comment that they learn just as much from the meetings as you learn from the input they provide.
To learn more about Advisory Boards and how to start your Advisory Board program, call (301) 419-2835 or email us at info@transforminc.com.
