What is your cinder block? What is it that you and your business do that differentiate you from your competitors? This video suggests that it isn’t the big things, rather, its the little things that really make the big difference and each of us have opportunities to do that every moment of the day as we interact and talk with prospects, clients, vendors and team members.
Consider what you do that says “I care,” “You matter,” “I’m invested in your success,” or “I respect you.” Remember actions speak louder than words and, at the end of the day, what really differentiates us from our competition are not benefits, features or platitudes but those experiences we create with every interaction we have.
